The Brief

To support the launch of the Samsung Galaxy Watch 6, the campaign aimed to showcase its features to fitness enthusiasts and active users who want to feel more and move more. The challenge was to bring the product to life through an extended-zoom visual concept, creating an engaging promo that communicated the watch’s capabilities while keeping the product at the centre of the experience.

The Approach

Working within the agency’s established concept and fixed assets, I led the motion design, carefully balancing timing and framing to maintain visual clarity and legibility throughout the continuous zoom. Each transition needed to feel seamless while ensuring the watch remained the focal point. The work resulted in two promotional deliverables, with social edits also adapted for in-store screens.

Agency: Content Creatures

Role: Visual Design • Storyboard • Motion Design