Suzuki ‘Surprise’ Campaign

The Brief

Suzuki’s 2017 Surprise campaign set out to reframe the test drive as something genuinely enjoyable, promising everyday UK drivers their “happiest test drive of the week”. The campaign spanned TV and digital, using an upbeat creative direction to connect with mainstream car buyers.

Agency: Iris

Role: Motion Design

The Approach

I worked across motion design and editing, using typography to bring pace and personality to the campaign’s messaging. My role focused on translating the established creative into engaging advertising assets for YouTube and social, ensuring the work retained its energy across different formats.