Starbucks Halloween Drink Social Promo

The Brief

As part of Starbucks’ seasonal Halloween promotions in 2018 and 2019, social content was created to spotlight the Vampire Frappuccino and Phantom Frappuccino. Designed to capture the attention of social media users and trend-seekers, the short-form promos aimed to build excitement around the limited-edition drinks.

Agency: Iris

Role: Motion Design

The Approach

Working within an established creative concept and a fixed set of assets, I led the motion and sound design for each 10-second promo. Combining product photography, graphic overlays and particle simulations, I balanced atmospheric Halloween visuals with clear product presentation, using sound to heighten the sense of drama and bring each drink to life.