Pizza Hut ‘Melts’ Sizzle Reel
The Brief
Created as an internal response to Pizza Hut’s external campaign, the ‘Melts’ Sizzle Reel celebrated the brand’s shift towards a more aggressive marketing strategy. The aim was to capture the energy and attitude of the campaign in a single hero film for the internal Pizza Hut team.
Agency: Iris
Role: Motion Design
The Approach
Working on the motion design and editing required combining live-action footage, food photography and graphic overlays to distil the campaign’s visual identity into a cohesive, high-energy reel. The focus was on capturing the essence of the campaign and translating its external-facing creative into an impactful internal celebration.