Nectar Prices Digital Engagement

The Brief

As part of the My Nectar Prices launch, the project aimed to drive digital engagement and create a more personalised loyalty experience for Nectar App and SmartShop users. Animated films were developed to promote the initiative across social channels and digital advertising, bringing the campaign to life through motion.

Agency: Iris

Role: Motion Design • Character Animation

The Approach

Working within the established creative concept and brand guidelines, I focused on creating energetic, engaging motion while preserving the clarity and recognisability of the Nectar droplet. The project evolved into a long-term stream of content, with multiple creative variations adapted to support ongoing digital engagement across social platforms.